More than just a CRM

The current Customer Engagement suite of business applications started out as a Customer Relationship Management (CRM) system.

Due to the flexibility of the platform, CRM no longer describes what it is capable of.

The Customer Engagement applications now include business specific applications for Sales, Customer Service, Marketing, Field Service and Project Operations.

What CRM could do for your business

CRM solutions increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions, and letting you focus on building and maintaining the customer relationships that matter. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimising your operating processes or making the most of your customer relationships or sales leads.

Imagine misplacing customer contact information, only to learn that your delay resulted in losing your client to a competitor. Or, picture your top two salespeople pursuing the same prospect, resulting in an annoyed potential customer and some unfriendly, in-house competition. Without a centralised and automated CRM system, your people can lose track of customer interactions and miss business opportunities.

Why use Dynamics 365 for CRM?

With Dynamics 365 you get a flexible solution that's customisable to suit your business requirements.

Choose a stand-alone application to meet the needs of a specific line of business, or use multiple CRM tools that work together as a powerful integrated solution.